Instagram
lead generation playbook

A BRAND NEW UNIQUE FRAMEWORK FOR REAL ESTATE AGENTS TO GROW A LOCAL FOLLOWING, BUILD RELATIONSHIPS, CAPTURE LEADS, & CLOSE DEALS FROM INSTAGRAM.

let’s make instagram your lead generating machine

Are you a real estate agent who wants to generate your own LEADs from Instagram without having to post every single day?

Imagine what your business would be like...

If you had motivated buyers and sellers in your DM’s asking to work with you.

Waking up every morning not worrying about where your next lead will come from.

Not spending hours each week creating trendy reels only for them to get limited engagement.

Let’s paint the picture just a little bit more here...

You can generate leads from Instagram without having to post daily.

You can generate leads from Instagram without a large following.

You can generate leads from Instagram without tons of real estate or social media experience.

generate leads on instagram to

take control of your business

I’m elea karras

dedicated real estate agent & business coach

I'll never forget the first time I got a real estate lead on Instagram. I was a brand new agent at the time, and I was determined to figure out how to use social media to fuel my business.

A few months later, I went from inexperienced agent to setting 18 new client appointments from Instagram in THREE months.

Since then, I've closed 150+ deals.

MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK
MY INSTAGRAM FRAMEWORK

A fusion of proven strategies that allows you to take action and generate results.

Learning a new way to get real estate leads from Instagram does not have to feel icky or overwhelming.

It's a common misconception that all you have to do to get leads from Instagram is simply share photos and videos.

DM's, Interactive Stories, Lead Capture Content, and other Instagram strategies are what have allowed me to generate leads time and time again. That's what I am here to teach you.

so how do you start to generate leads on instagram? introducing:

THE INSTAGRAM LEAD GENERATION PLAYBOOK

a few of the topics we will cover in this course

in this course, you will learn how to...

GROW A LOCAL FOLLOWING that knows, likes, and trusts you.
CREATE YOUR OWN UNIQUE CONTENT AND BRANDING so you stand out compared to other agents in your area.
BUILD RELATIONSHIPS using specific engagement activities.
CAPTURE LEADS by implementing my exclusive Direct Message, Interactive Story, and Content strategies.
FOLLOW UP over time to convert strangers to followers, followers to leads, and leads to clients on Instagram.
AND MORE! Get lifetime access to any updates made to the Playbook.

what is thE INSTAGRAM PLAYBOOK?

This is not just another course that will teach you how to post reels and put a link in your bio...

The PLAYBOOK teaches you the 7-Step Framework that I use to get leads...

the 7-Step Framework that I use to get leads

STEP 1:
SETTING UP YOUR DIGITAL TOOLS
Topics that are covered:
CRMs + Instagram
Email Marketing Platforms
Link in Bio Tools
Photo & Video Editing Apps
Canva
Chat GPT
Manychat
STEP 2:
OPTIMIZING YOUR PROFILE
Topics that are covered:
Business Resume
Profile Picture, Handle, Name, Category
Bio
Link in Bio
Story Highlights
Pinned Posts
Profile Branding & Aesthetic
STEP 3:
CREATING CONTENT WITH A PURPOSE
Topics that are covered:
Instagram Algorithm
Identifying Your Ideal Client
Content Pillars
Reels With a Purpose
Static Posts With a Purpose
Content Creation Tips & Tricks
STEP 4:
GENERATING LEADS WITH DIRECT MESSAGES
Topics that are covered:
Reframing Your Profile
Direct Messaging People You Know
Direct Messaging People You Don't Know
Finding Local's to Follow and DM
How and What to DM People You Don't Know
I've Sent the DM, What's Next?
STEP 5:
GENERATING LEADS WITH STORIES
Topics that are covered:
Interactive Story Tools
2 Types of Stories
Story Sequencing
Implementing Story Strategies
STEP 6:
OTHER LEAD GEN STRATEGIES
Topics that are covered:
Lead Magnet Strategy
Content Call to Action Strategy
Caption Call to Action Strategy
STEP 7:
CONVERTING LEADS TO CLIENTS
Topics that are covered:
Instagram Follow Up 101
Tracking Your Instagram Leads
Email Marketing to Leads
DMs & Texts
Other Forms of Follow Up
Qualifying Phone Call
Buyer or Seller Consultation
Top 5 Tips for Conversion

YOU NO LONGER HAVE TO GUESS HOW TO GET LEADS ON INSTAGRAM.

IT'S ALL WRAPPED UP IN A BOW WAITING FOR YOU.

ENROLL NOW

this is for you if...

You are ready to no longer waste your time on Instagram.

You are ready to build real relationships with your followers and locals.

You want to get leads from Instagram without having to post daily or have a large following.

You are read to invest in yourself, your business, and your future.

this is NOT for you if...

You are looking for a quick fix.

You aren't coachable.

You aren't willing to dedicate time to learning and implementing new strategies.

You don't believe that it is possible to get leads from instagram.

A look at what else is included:

70+ Video Lessons
50 + Page Workbook
6 Follow Up Email Templates
25 DM Templates
20 Engaging Story Prompts
20 Lead Capturing Story Prompts
20 Lead Capturing Reel Prompts
20 Calls to Action
3 Editable Lead Magnets
Dozens of Additional Resources

and Lifetime access to current course and all future updates.

YOUR INVESTMENT:

PAY IN FULL:
$367
Regularly $487!
ENROLL NOW
PAYMENT PLAN:
$165
Pay over the course of 3 months.
ENROLL NOW

Not sure if the Playbook is for you?

CHECK OUT SOME OF THE ACTUAL LEADS I'VE GOTTEN USING THE STRATEGIES IN THE PLAYBOOK:

What Current Students Have to Say:
What Current Students Have to Say:
What Current Students Have to Say:
What Current Students Have to Say:
What Current Students Have to Say:
What Current Students Have to Say:
I’ve committed to implementing your method every day this week and i just got my first lead through ig! thank you!
Mackenzie D.
,
Austin, Texas Realtor®
i seriously cannot thank you enough for the info inside of this playbook.

It’s allowed me to transform my Instagram into something that breaks away from you normal, stereotypical real estate account. It’s really given me more of an identity for others to see on social media. I’m also not a fan of Instagram, and will say that I never wanted to get back into it. It honestly just hurt my head, then having to come up with posts, and then posting just to post all built up that anxiety that makes you want to just bounce off the walls haha. But now it’s just fun! I don’t post to just post things, I’m just being myself and it’s just awesome! All of that, is credit to you and your playbook!

David L.
,
Austin, Texas Realtor®
I HAVE BEEN ABLE TO GENERATE MORE LEADS THAN EVER BEFORE ON INSTAGRAM!

Within the first week I was chatting with dozens of potential buyers and sellers. It opened my eyes to new ways to generate leads and connect with locals. I am excited to see continued results as I implement the Playbook into my real estate business! Elea is great and always a helpful resource.

Sadie H.
,
Cleveland, Ohio Realtor®
I can’t say enough good things about Elea’s Instagram strategy!

I started using her strategies and instantly saw results. In the first week of strongly implementing her strategy, I was able to score 6 buyer consultations, which is huge! I am thrilled to see all the other success I will gain from trusting the process.

Karina G.
,
Tampa, Florida Realtor®
The way she is always available to answer any questions is so helpful! RUN, don’t walk, to download her playbook!!

Elea and her strategy is a GAME CHANGER. I am very familiar with Instagram and creating reels (and have had good success in creating some viral ones). Downloading Elea’s playbook has helped me dial in on my Instagram even more and create those strong connections with my followers (and non followers).  I am looking at my Instagram in a completely different way. It is not only my social media platform, but also my database! The responses I am getting from the DM’s are incredible.

Jessica B.
,
Northern Virginia Realtor®

READY TO JOIN?

PAY IN FULL:
$367
Regularly $487!
ENROLL NOW
PAYMENT PLAN:
$165
Pay over the course of 3 months.
ENROLL NOW

faq

I’m elea karras

Real Estate Sales & Recognitions:

  • 150+ Closings in First 4.5 Years
  • Named as one of six "Top Professionals UNDER 40" in 2023 by the Columbus Board of Realtors.
  • Real Producer's "On the Rise Agent" November 2021
  • Columbus Board of Realtors "President's Award" 2021
  • Columbus Board of Realtors "Commitment Award" 2022

EDUCATION

Graduated Summa Cum Laude from Ohio Wesleyan University, earning degrees in both Business Administration & Psychology. Received Real Estate Education from Hondros College.

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